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2005 |
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2004 |
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2003 |
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2002 |
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Entertainment
Transformed: TechnoPop
By
2001
Marc Freedman coined the phrase "TechnoPop"
in 1991 in a white paper predicting the convergence of technology
and entertainment.
A few TechnoPop findings:
- You don't make movies or music.
You build brands that manifest across the entertainment
landscape in different product experiences.
- Consumer products will be conceptualized,
green lighted, and developed based on and across the full
spectrum of entertainment, technology, and marketing to
fill the huge distribution pipeline.
In May 2001 Marc spoke at the MIT Enterprise
Forum on "Technotainment in the Post-Napster Era"
and made predictions on the future of the digital music industry:
- Record companies will continue
to exert power through litigation, keeping prices high,
fighting technology, and making acquisitions.
- Napster users will reject draconian
record company online efforts.
- Broad rights management will
fail.
- Napster will be shut down.
- Decentralized P2P will thrive
overseas.
- Online retailer markets will segment
and mature.
- Digital entertainment will evolve
similar to software.
- Continued PC, device, and wireless
technology advancement will create new music opportunities.
All these predictions have come true.
Copyright 2003,
Marc Freedman
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Copyright
2003-4 Marc Freedman. All Rights Reserved.
All
opinions expressed herein are those of the author unless
otherwise noted. This web site at www.diariaa.com is non-commercial
satire. It is in no way endorsed, sponsored, or affiliated
with RIAA, the Recording Industry Association of America.
All trademarks and copyrights mentioned on this site are
retained by their respective owners.
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